Health and wellness apps, built in Melbourne

Apps people keep opening.

We design and build health and wellness apps for clinics, employers and researchers: evidence-based, safe by design, and made for real, messy lives.

What we build

From a first prototype to an app on people's phones.

We built AnaVitalis, our own wellness app, from scratch. Now we build for others in the same field.

Coaching

Coaching and habit apps

Daily check-ins, one small habit at a time, and an AI coach that stays inside safe, curated advice.

  • iPhone, Android and web from one codebase
  • AI coach with a safety layer and crisis wording
  • Characters and rewards that keep people coming back
Workplaces

Employer wellbeing programmes

Apps for staff, with dashboards for employers that show teams, never individuals.

  • Shift-work aware plans: rosters, nights, recovery
  • Team dashboards that hide small groups
  • Reporting that fits psychosocial-risk duties
Research and clinics

Questionnaires and data capture

Validated questionnaires, consented data collection and clear reports for clinical teams and researchers.

  • Questionnaires that feel quick to finish
  • Consent and data deletion built in
  • Reports and dashboards in R or on the web
Engagement

Quizzes and front doors

Short, shareable experiences that bring the right people into a service, like our Find your AnaMo quiz.

  • Personality-style quizzes with real scoring
  • Shareable results and reports
  • Sign-up flows that respect privacy
AnaVitalis Today screen: one small habit for the day AnaVitalis coach: Skye answers how to sleep after a night shift with the kids at home
Our own app first

AnaVitalis is the proof.

A health coach built around shift work and family life. We designed, built and run it ourselves, so every client project starts from working parts.

  • 3platforms from one codebase: iPhone, Android and the web
  • 12painted Australian animal characters that coach in their own voices
  • 20 Oct2026: our founding beta members get the app
Employer dashboard for a sample hospital: staff enrolled, check-in rates, weekly trend and departments, with small groups hidden
The employer dashboard we built for AnaVitalis, shown with made-up sample data. Groups under 20 people stay hidden.
How we work

Built the way health apps should be.

Evidence first

Advice comes from published research and is checked by clinicians and scientists before it reaches anyone.

Safe by design

No diagnosis. Red flags point people to their GP, 000 or Lifeline, and the AI is screened before and after every reply.

Private by default

Data stays in Australia. Calendar titles never leave the phone, and employers see only groups.

Made for real lives

Rosters, night shifts, school runs: apps that fit around people's days instead of an ideal week.

1

Listen

Who it's for, what has to change for them, and what the evidence says.

2

Prototype

Clickable screens in front of real users within weeks.

3

Build and check

The app, the back end and a safety and privacy review.

4

Launch and learn

Release, measure what people actually use, and improve.

Who you'll work with

Delivery experience and clinical depth in one team.

Ana Marta Ferreira Póvoa

Ana Marta Ferreira Póvoa, MBA

Founder and CEO

A senior business analyst and technical program manager with more than 20 years delivering IT and data projects in Brazil and Australia (Petrobras, Honda South America, Moxiworks). Ana leads every client project, from the first conversation to launch.

Ben Sansom

Ben Sansom, PhD

Clinical and product

An intensive care doctor and researcher who designs the clinical side of our apps: what the advice says, how safety works, and what the data can and can't tell you.

Anaplication is the app development arm of AnaVitalis, an Australian health coaching company, and works with its clinical and scientific advisers.
Start a conversation

Have a health app in mind?

Tell Ana who it's for and what you'd like it to do. A few lines is plenty, and she'll reply within two working days.